When designing the questions for our audience research, we decided to use both qualitative and quantitative questions. A survey on a website called ''Survey Monkey'' was created so that we could collect feedback from an online audience. This allows for a wide range of viewers giving their opinions, giving us conclusive feedback. This allows us to receive feedback from not only one type of audience (e.g. if we were to only ask fellow pupils/peers in our class) but various people online.
The questions asked were designed to specifically receive certain results. The reason that we decided to receive both qualitative and quantitative feedback was to broaden our results and give us a better insight into what people like/dislike. Qualitative research was used to gather in-depth answers. Quantitative research was used so that we could gather numerical stats and understand how many people shared the same views.
The questions asked were designed to specifically receive certain results. The reason that we decided to receive both qualitative and quantitative feedback was to broaden our results and give us a better insight into what people like/dislike. Qualitative research was used to gather in-depth answers. Quantitative research was used so that we could gather numerical stats and understand how many people shared the same views.
As for the questions we asked, we decided to ask a range so that we could collect the qualitative/quantitative feedback. We achieved this by asking both open/closed questions. The quantitative questions asked were open and allowed the viewer to write their own answer. The qualitative questions were closed as we only wanted a yes/no answer.
Below are the results of the survey:
The first question was used to find out the age of the people answering the survey. From this result I can see that one person was between the ages 1-8, 1 person was between the ages 9-16, 5 people were between the ages 17-24, and one person was 25+. These are good results as I have a range of ages answering the questions on my survey; the results are not biased and from only one age group.
The next question asked what their favourite style of music was. From the results I can see that the people that answered preferred either Pop or Indie music. This music is very uplifting and happy which would be good for an ident as it will make people remember it. It will be easy for me to chose music as I only have to look at two types of music which is very similar. Pop and Indie are also both in the charts at this current time so I have a lot of songs to chose from that people know.I do not have to think about using rap, classical, or rock music.
This question aimed to find out which genre the audience preferred. From these results, I can see that most people (5) preferred comedy. There was a joint decision with the Horror and Action genre (1 vote each). No one voted Drama as their favourite genre which ruled this one out. As comedy had such a high vote I think I will create an ident that is uplifting and entertaining in a fun way.
I wanted to find out how I should create the ident and what people preferred watching. Did they prefer computer animation, stop-motion, live action, or hand drawn animation? From this question, I can see that people preferred watching live action media over the others (with 4 votes). Computer animation come in second (2 votes) and stop motion third (1 vote). No one preferred hand drawn animation over the others so I will rule this one out.
This is an open question and allowed for people to input their favourite hobby. This allows me to see what people like doing so I could create an ident to relate with an audience. I can see that three people said that they enjoy watching the television. I will take this on board and could create something around this idea. Other ideas were singing or social networking, which are good answers that could appeal to a large audience. One person enjoyed writing although this would be hard as not a lot of people do enjoy writing so it may not appeal to a large audience.
This question allows me to see which colour/s people favour so I can think about which colour scheme I want to use within my ident. People's favourite colour was purple (3 votes). This is good as I wanted to create an ident for the company E4 which has purple as their colour scheme. Pink come in at close second (2 votes), orange third (2 votes) and green fourth (1 vote). No one, surprisingly, voted red, yellow, or blue as their favourite colour. If I had not taken out this research then I may have went with one of these colours.
This is a closed question and allowed me to see if people did enjoy watching the television. 100% of the people voted that they did indeed enjoy watching the television. This information tells me that all of the people questioned watch the television and enjoy watching it; if they enjoy something they are more likely to take in the information which means that they have been open to watching various media. This means that their results are based on their opinions of previous/current media they see on the TV already.
From the above survey I have found out that the audience prefer indie music, the comedy genre, live action, watching TV, and the Colour purple. This information will help me when looking at designing my ident and what I should include within it. I know what the audience prefers, so if I create an ident to these specifications then the audience should, theoretically, enjoy it.
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