Final Ident

Editing Process

This first image shows a screen shot in which I imported my clips. As I was using a digital camera, instead of analogue, I did not have to 'capture' the video information; instead, I had to import the files from the camera which was plugged in via USB. 

My files were then uploaded to the computer and could be put into Sony Vegas Pro. I previewed the footage that I imported into Sony Vegas and I selected which clips I was going to use for the final edit. I then placed these files onto the video track in the order that they would appear. 

Below is a screenshot of what the timeline looked like when I selected which clips I was going to use and placed them in order:

I did not need to use any sound from the video as there was music going to be played over the top. I located the sound track for the videos and put it on mute as shown below. I decided to mute it instead of deleting the track as I used the sound frequently to hear what I was saying within the video about what was about to happen.

Upon cropping a video, I used the shortcut ('s' key) on the keyboard which saved a lot of time when splitting the footage. The image below shows the timeline when this action is being taken out, as the grey line indicates where the clip will be cut. 

I also decided to speed parts of the footage up so that the video wasn't slow paced. As I was solving a Rubik's cube, I wanted to show it in a fast pace to show the action takes a lot of time. To speed up/slow down a clip I had to hold 'ctrl' and stretch the video clip. This achieves the effect of speeding up the clip.

To show the video clip reversing I then had to right click on the clip and select 'reverse'. This makes the clip play backwards. As I recorded the video doing all the actions backwards, it looked as though the actions were taken out normally when the footage was reversed.

Once I reversed all of the clips and put them together correctly, I then had to add the music. I imported the music the same way that I imported the footage (File > Import > Media). I then had to drag the music onto the timeline and crop it accordingly so it was not too long or too short. 

I then decided that I wanted to fade in the music as it didn't sound good if it started straight away. This also mimmicked my actions as I don't suddenly start the Rubik's cube but I walk in from the side of the screen. To do this I selected the top left corner of the music file and then dragged this part along which created a wave; this causes the music to gradually get louder.

When I was finally finished with the edit and happy with it I needed to export it. As I often use Sony Vegas for video editing I already had a custom format to export the video to. As I knew that I was going to put the video onto YouTube I decided to export it in 1080p HD which is the best quality to upload in. 

AS2 Task Five – Pre-production Planning

Proposal Prepared by Jack Fox

I will be producing an ident for the television channel E4. The ident will be recorded and then played back in reverse. The reason for this is because the person within the ident will be 'solving' a Rubik's cube whilst blindfolded. The only way I can achieve this is by starting off with a solved Rubik's cube and then moving the colours into the wrong order. When I then play the footage back it will look as though it is being solved with a blindfold on. To make it more convincing I will have someone walk past in the background backwards so that when reversed it looks as though they are just walking past normally.

Production Schedule Part One Programme Title: Rubik's Cube Ident Client: E4 Writer: Jack Fox Date: 01/10/13
Date Programme started: 01/10/13 Proposal started: 03/10/13 Agreement from client: 12/10/13 Storyboard to be started by: 15/10/13 Production to be started by: 20/10/13 Post-Production to be started by: 23/10/13 Rough-cut to be supplied to client  by: 25/10/13 To be agreed with client by: 30/10/13 Final Version to be completed by: 5/11/13	Date Completed: Completed: Completed: Completed: Completed: Completed: Completed: Completed: Completed:

Production Schedule Location Visit Sheet Programme Title: Rubik's Cube Ident Client: E3 Writer: Jack Fox Producer: Jack Fox Director: Jack Fox

Location: I will only need to visit one location to record this ident as it is all in the same setting with the person within the ident sitting down. I need to find somewhere with a table to place the Rubik's cube on. The place I am going to record the ident is the dining room in my house. Name and number of location contact: Jack Fox 02048442390

Health and Safety Issues to note: Wires on floor may be tripped over Water may be spilled onto electric

Potential Filming Problems : People could be at house so their voices may be heard in recording Power cut so it may be too dark to film Battery may run out if not charged

Production Schedule Call Sheet Programme Title: Rubik's Cube Ident Client: E3 Writer: Jack Fox

Crew: Daniel Cole Camera: Daniel Cole Production Assistant: Daniel Cole Props: Rubik's Cube, Glass of Water, Blindfold

Meeting at: Jack's house Location Venue: Dagenham CALL DATE: 11/03/14 CALL TIME: 10:00 Transport: Walk Actors: Jack Fox Wardrobe: Jumper, shirt, tie

Production Schedule Cast and Crew Contact Details Programme Title: Rubik's Cube Ident Client: E3 Writer: Jack Fox Producer: Jack Fox
Name/Role	Mobile Telephone Number	Home Telephone Number
Jack Fox Daniel Cole	07564588346 07963684593	02044851540 01608432256

Contingency Plan

Potential problems and how to overcome these problems: Wires on floor - Make sure I tidy up the vicinity before filming. Tripping on wires is dangerous so they need to be taped to the floor or tucked away. Water could be spilled - Make sure the glass is on a steady table and is not about to overflow.

Meeting Record Sheet

Date: 12/02/14                  Time: 10:00                   Place: Jack's House Apologies for absence: -   Minutes recorded by: -

Agenda: Talking about what is going to happen whilst filming and when it is going to happen. Talk about purchasing props and which clothing will be required.

Risk Assessment

Group Members:                                                                                                Location:

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Spilling water	Jack Fox Daniel Cole	2	3	5	Sturdy table, use little water	Y
Wires	Jack Fox Daniel Cole	2	2	4	Hide wires away	Y

Contacts

Emergency Service: 999          
Robert Clack School: 020 8270 4222     

Production Budget
Item	Cost
Rubik's Cube Scarf Glass of water Clothes	£10 £0 £0 £0
	Total Production Budget: £10

Shot List
Scene	Shot Number	Description
Sitting at dining room table	1 2 3 4 5 6 7	Start recording with completed Rubik's cube It is then picked up Close up of hands moving Rubik's cube Person walks past in background Rubik's cube placed on table Empty glass picked up Water placed into the cup from person's mouth Glass of water is then put down The Rubik's cube is picked up Person carries on solving the Rubik's cube Rubik's cube placed on the table to put on blindfold They then walk backwards across table

Costumes and Props

Character Name:	Jack
Costume:	Props:
Shirt, Jumper, Tie	Scarf, glass of water, Rubik's cube

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
11/03/2014	Dining Room	Jack's House	Tripod Camera	Shirt Tie Jumper	Rubik's Cube Glass of water Scarf (blindfold)	Jack Fox Daniel Cole

Task Four – Focus Group: Choosing the Final Idea

I created 3 ideas for an ident for the channel E4 and to find out which idea the audience preferred I decided to hold a focus group. The focus group consisted of teenagers as I feel that this is the target audience, although the ident is open to all ages. 

Idea 1

This story board shows how the ident will be recorded and then played in reverse to give the illusion that the Rubik's cube will be completed with a blindfold on.

Idea 2

This story board shows how I will record the ident although I will be reversing the footage to seem as though the E4 logo is in fact going from a burnt state into it's original state. 

Idea 3

This storyboard shows a fuse being lit with a close up shot tracking the flame. The frame then zooms out and the E4 logo is seen at the end of the fuse. The fuse gets closer until, inevitably, the E4 logo explodes. 

Question 1) Which idea do you prefer?

Answer a) I prefer idea number 2

Answer b) I prefer idea number 1

Answer c) I prefer idea number 1

Answer d) I prefer idea number 3

Answer e) I prefer idea number 2

Answer f) I prefer idea number 1

Question 2) Why do you prefer this idea?

Answer a) I like the concept of the reversing footage of the logo being burnt

Answer b) I think it will fool the audience and make it look legitimate

Answer c) I like how the colour purple is shown as an E4 logo on the Rubik's cube

Answer d) I like how this idea is simple and tracks the flame down the fuse

Answer e) I think it will look good when the footage is reversed 

Answer f) This idea will keep an audience watching as they won't think it can be done

Question 3) What was the main thing that caught your attention?

Answer a) The way that the burning is going to be reversed 

Answer b) The colourful Rubik's cube caught my attention 

Answer c) How the person will solve the Rubik's cube blindfolded

Answer d) When the E4 logo suddenly blows up at the end of the fuse

Answer e) Watching the flames burn the E4 logo in reverse 

Answer f) The parts where the person drinks and another walks past

Question 4)  Which idea was your least favourite?

Answer a) My least favourite was idea 3

Answer b) My least favourite was idea 3

Answer c) My least favourite was idea 3

Answer d) My least favourite was idea 2

Answer e) My least favourite was idea 1

Answer f) My least favourite was idea 3

Question 5)  Why was that your least favourite?

Answer a) It is more straight forward than the other ideas 

Answer b) This idea is quite boring compared to the rest

Answer c) It isn't suprising as you can tell what's going to happen

Answer d) This ident is quite slow paced so it may end up boring

Answer e) I think this ident will drag on for too long, the others not so much

Answer f) I don't think this idea is bad, I just prefer the other two ideas 

Question 6) If you could improve your favourite ident, how would you do it?

Answer a) I would have more happening in the background so it's not so boring

Answer b) I would add sound effects to make it appealing to young audiences

Answer c) I would make it so that well known music was played over the top

Answer d) I would add an explosion sound effect when the logo blows up

Answer e) I would show a hand setting the E4 logo on fire 

Answer f) I would add sound effects of the Rubik's cube moving around 

To conclude, from the answers given above I have found out the following:

1) Overall, the audience preferred idea 1

2) The main thing the audience liked was the concept of reversing footage

3) The audience also enjoyed the bright colours of the Rubik's cube/flames

4) The audience's least favourite idea was idea 3

5) They thought idea was boring as it was straight forward/simple

6) To improve an ident, they wanted more sound effects to be heard

From the information above, I can see that the audience prefer idea 1 with the reversed footage of the Rubik's cube. The information gathered shows that they prefer idea 1 because of the vivid colours of the Rubik's cube and the way it is reversed. To improve this idea, they wanted to hear more sound effects when the ident is created. The idea below is the one I am going to create. The changes I will make to it will be adding happy music over the top and adding sound effects to certain parts. The places I could add sound effects would be a gulping sound effect when the drink is being drunk, and footsteps when the person is seen walking past.